Approval Heroes Story

Your are Here: Approval Heroes > Approval Heroes Story

Redefining the Car-Buying Experience

Our Vision and Mission

At Approval Heroes, our mission transcends simply connecting customers with dealers. We're committed to revolutionizing the entire automotive industry by elevating the car-buying experience for our customers. By partnering with verified and trustworthy car dealers and lenders, we aim to ensure smooth, stress-free, and enjoyable transactions that make a difference.

Happy Customer Getting Keys to New Car at Car Dealership

Secure your car loan before you even hit the showroom

Avoid rejection and disappointment by car shopping AFTER your finances are approved

Read of a white car driving on a windy forest road

Our Founder's Journey

From Serving Pizzas to Serving Cars

Our founder, Matt Fraser, embarked on his journey in August 2013 when he helped his father purchase a vehicle to replace a stolen car. This eye-opening experience inspired Matt to transition from his 15-year restaurant career serving pizzas to serving cars with a fresh approach.

Matt's customer service expertise and passion for helping people became the foundation for his new venture in the automotive sector. As he explored the industry, he realized that his unique approach could make a substantial difference. His background taught him the value of understanding customers' needs and exceeding their expectations.

Take the stress out of car shopping with our easy pre-approval process

By getting pre-approved, you can shop with confidence and negotiate the BEST DEAL knowing exactly how much car you can afford

Confronting Industry Challenges

Navigating Conflicts of Interest

Navigating the challenges of any industry is seldom easy. Take Matt's situation, for instance. As a committed professional, Matt's core aim was to secure the best possible deals for his customers. Yet, he was repeatedly confronted with inherent conflicts of interest in his line of work. Many car dealerships and managers that Matt interacted with regularly prioritized their own profits over customer satisfaction. They frequently used methods that were, at best, morally ambiguous and, at worst, outright deceptive. This environment of skewed priorities and unethical business practices created a daunting challenge for Matt. It was difficult for him to balance the drive for profitability with the ethical necessity of prioritizing his customers' best interests, a balance he was determined to achieve. Such conflicts of interest are unfortunately not unique to Matt, but prevalent across various industries.

A young female athlete jumping over a hurdle

Secure your car loan before you even hit the showroom

Avoid rejection and disappointment by car shopping AFTER your finances are approved

Approval Heroes Logo in white on a blue background.

A New Path in the Automotive Industry

The Birth of Approval Heroes

Unwilling to compromise his integrity, Matt decided to make a change. He envisioned an automotive service that put customers first, offering exceptional value, deals, and experiences. This dream led to the birth of Approval Heroes. Approval Heroes stands out as a beacon of transparency, trust, and satisfaction in an industry plagued by unethical practices. Matt's unwavering dedication to customer service and his commitment to making a difference has shaped the company into a revolutionary force within the automotive industry, creating a lasting impact on the lives of its customers.

Take the stress out of car shopping with our easy pre-approval process

By getting pre-approved, you can shop with confidence and negotiate the BEST DEAL knowing exactly how much car you can afford

Building Trust and Satisfaction

Our Customer-Centric Philosophy

In the world of car financing, we are a trailblazer, lighting the way to an exceptional customer experience. Our philosophy? Building enduring relationships based on trust, satisfaction, and a keen understanding of our customers' needs. At the heart of our operations lies our innovative car finance portal. Here, car shoppers can conveniently get pre-approved and gain access to our vetted network of car dealers and lenders. Our platform embodies transparency, reliability, and world-class service. Our aim is to redefine the car-buying journey, making it as straightforward and hassle-free as possible. This is our commitment to you. Our customer-centric approach ensures that your satisfaction propels us forward, shaping a future where your car finance needs are met with unmatched professionalism and attentiveness.

Happy Customers Celebrating New Vehicle Purchase

Secure your car loan before you even hit the showroom

Avoid rejection and disappointment by car shopping AFTER your finances are approved

A car salesperson giving the keys to a customer

Fostering Trust in the Industry

The Power of Transparency

Transparency is the cornerstone of our business. We provide accurate information, honest recommendations, and clear explanations of all essential details, helping customers make informed decisions. In doing so, we cultivate a trustworthy environment that benefits both customers and partners.

Take the stress out of car shopping with our easy pre-approval process

By getting pre-approved, you can shop with confidence and negotiate the BEST DEAL knowing exactly how much car you can afford

A Commitment to Excellence

Exceeding Expectations at Every Turn

At Approval Heroes, we prioritize our customer's satisfaction and take great pride in our unwavering reliability. Our team is committed to delivering on our promises and exceeding expectations, ensuring that every customer interaction is a positive one. We understand that the car-buying experience can be daunting, which is why we strive to foster trust and transparency in all our interactions. Our commitment to excellence drives us to impact the industry positively, one satisfied customer at a time. With our customer-centric approach and dedication to reliability, Approval Heroes sets a new standard for the car-buying experience.

Young male sitting in car celebrating getting the keys to his new vehicle with car key in hand and other hand on steering wheel

Secure your car loan before you even hit the showroom

Avoid rejection and disappointment by car shopping AFTER your finances are approved

Couple in a convertible driving on the open road

Embarking on a Better Car-Buying Experience

Join Us on Our Journey Towards a Customer-Centric Future

We invite you to join us on our journey towards a better, brighter, and more fulfilling car-buying experience. With Approval Heroes by your side, you can be confident that you're in the company of experts who genuinely care about your needs and interests. Together, let's create a future where car-buying goes beyond mere connections and becomes a source of trust, satisfaction, and peace of mind.

#GETFUNDED

Approval Heroes is a trusted provider of car financing solutions, connecting customers with reputable dealers and lenders who offer financing options that fit their needs and budget, with a commitment to transparency, reliability, and exceptional customer service.

Approval Heroes Logo
877-375-HERO

Suite 111, 9218 - Ellerslie Road SW
Edmonton, AB, T6X 0K6

Scroll to Top